Clare Echo announces premium template for online readers


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THE Clare Echo has launched a premium subscription model for online readers in an effort to safeguard the future of invaluable and accessible local journalism.

Subscribers will have access to premium content, enjoy an ad-free experience, be able to comment on The Clare Echo’s website while receiving personalized weekly newsletters relating to their particular area of ​​interest.

Each week, The Clare Echo will publish longer articles on topics close to the hearts of Clare residents. Clare Echo editor Stuart Holly says the premium subscription will help The Clare Echo develop an unparalleled news experience for local readers.

“Each new subscriber helps The Clare Echo continue to deliver reliable news to the public on a daily basis, with detailed information, articles and informative interviews that will not be available anywhere else,” he said. “Local news is the most important news and with the support of readers, we will create an unparalleled user experience while providing important content to keep you informed about the community you live in.”

Head of News and Sports at The Clare Echo, Páraic McMahon stressed the need for continued investment in journalism. “Quality journalism can only be supported by investment. Developing this model is an exciting time for The Clare Echo.”

McMahon added, “Our newsroom prides itself on having no agenda, only a flourishing commitment to providing reliable, accurate and detailed coverage of news, sports, business and the arts to our readers nationally and strangers. The people of Clare and its diaspora have the opportunity to support the future of journalism in the county by supporting this new initiative”.

The first premium article, which was published on The Clare Echo’s website on Sunday, was “very well received” by readers, attracting a number of new subscribers. Mr Holly continued: “I am very encouraged to see readers already signing up to the premium platform, it shows that there is goodwill for our brand as well as demand for insightful articles locally. . Our up-to-the-minute coverage on Covid-19, election coverage as well as breaking news and sport has given us a platform to launch this product which will see our team invest more time in insightful and informative journalism.

Access to premium content will cost readers €2 per week, less than the price of a coffee, and readers who sign up now will receive an introductory offer of 75c per week for the first six months (charged at €3 per month).

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