Pakistani ministers demand model and brand apologize for ‘bareheaded’ photoshoot in Gurudwara

A model and the clothing brand she endorses have apologized to Pakistan’s Sikh community for a photo shoot with a gurudwara as a backdrop.

As the woman did not cover her head while being photographed, the religious feelings of the Sikh community were hurt.

The images appeared on social media on Monday and sparked controversy.

The model wore a red kurta and pants with dupatta. The shooting was done in front of Gurudwara Darbar Sahib in Kartapur in Narowal district of Punjab province in Pakistan.

The matter came to light when Indian journalist Ravinder Singh Robin tweeted on Tuesday: “Bareheaded modeling for women’s wear, at the premises of Gurdwara Sri Darbar Sahib in #KartarpurSahib Pakistan, by a Lahorite woman, has repeatedly injured the religious feelings of the Sikhs. In addition, the photos were uploaded to social networks.

Robin tagged Pakistani Prime Minister Imran Khan and a Twitter account named “Ministry of Religious Affairs and Interfaith Harmony” in his tweet.

The journalist’s tweet was met with a response from the official Punjab Police Twitter account in Pakistan, which said the model was under investigation.

“The Punjab Police are investigating all aspects related to this incident and strict legal action will be taken against those responsible. The management of the make and model concerned is under study. Places of worship of all religions are equally respectable,” the tweet read.

Fawad Chaudhry, Federal Minister of Information also replied to Robin’s tweet, saying “Creator and model must apologize to Sikh community #KartarPurSahib is a religious symbol not a movie set.”

However, users trolled Chaudhry for posing “bareheaded” in a gurudwara himself and posted pictures of it.

Readers may be reminded that Fawad Chaudhry often makes headlines in India for his foot-in-mouth statements. In October, he left many amused when he told a press conference that “Imran Khan is so popular with the general public in India that if he holds a rally in Delhi, it would be bigger than what Prime Minister Modi is doing (translated).

In July, he said the coronavirus had spread to Pakistan because of the Narendra Modi government.

Last year, Chaudhry admitted Pakistan’s hand in the Pulwama attacks at the National Assembly, where he boasted that Pakistan had given an appropriate response to India by entering their territory and attacking them. .

“Hamne Hindustan ko ghus ke maara”, he said, and added that the “success” in Pulwama was the success of the people under the leadership of Imran Khan. His statement sparked huge controversy before he “retracted” it. The platform to retract was provided to Chaudhry by Indian journalist Rajdeep Sardesai.

On Wednesday, the Pakistani daily Dawn reported that Robin’s tweet “has put the PTI government on its toes.” Several ministers, including the chief minister of Punjab, criticized the model and the photo shoot and “ordered actions against the staff”, according to the report.

The newspaper said the clothing brand, Mannat, apologized for the incident saying, “We accept our mistake in not posting this content.”

The model, Sauleha Imtiaz, wrote on her Instagram account that she traveled to Kartapur to learn more about her story and the Sikh community. “Recently I posted a photo on Instagram that wasn’t even part of a shoot or anything,” she said, but later apologized for the hurt feelings.

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