Rising model Alex Consani is the master of Gen-Z humor on TikTok
If you’ve been following the Fall/Winter 2022 shows this past fashion month, you might have spotted a new star on the catwalk. That would be IMG model Alex Consani, who has walked for brands like Alexander McQueen and Versace (she made her haute couture debut last season, for Tom Ford). With her bleached blonde hair and eyebrows, the 18-year-old model is becoming one of fashion’s freshest new faces – but she first got big on TikTok, where she now has over 719 000 followers on his page, @captincroook.
Consani launched his TikTok during quarantine in 2020 and quickly garnered an audience for his candid, unfiltered, and off-the-cuff videos — all defining qualities of Gen-Z humor on the app. She will film herself struggling to enter the Tripp NYC showroomor imitate Euphoriait’s jules at the club. “Gen Z humor is wildly different from the rest of the humor I’ve seen,” Consani says of his TikTok style. “He focuses on randomness, not planned sketches. Especially on TikTok, I notice that viewers tend to turn to content created out of nowhere, without explanation.
Another thing his fans love? Consani’s early 2000s style, full of shades of shield, Y2K miniskirts and scarves. While she’s gained an impressive following on TikTok, Consani says she’s now thrilled to bring her devoted following into the world of modeling. For her, it’s a meaningful career that means more than just wearing fabulous clothes on the catwalk. “I have always been interested in [modelling,]” says Consani. “Especially as a young trans girl, I always saw the lack of representation. I wanted to fill the void and show other trans and non-binary people that it was beautiful to be trans – not something you have to have shame.
Below, Consani explains how she started modeling, where she shops in New York, and what TikTok idea she wants to tackle next.
What made you want to start creating on TikTok?
“I started TikTok out of boredom when the quarantine started. As far back as I can remember, I’ve always had some sort of social network where I’d post memes and humorous things to make my friends laugh. Once I started, my friends and family told me how funny they were, and because I liked it too, I decided to continue my journey on the platform.