“The hybrid work model is the future”

The third session of the third edition of e4m’s PR and Corp Comm 40 under 40 Summit 2021 had panelists sharing their ideas on how young talent has contributed to the workforce as they adapt to technologies and innovations, and how effective the future of the public relations and communications industry will be after Covid -19 recovery, among others. The topic of the discussion was “the working models of talents and hybrids in times of pandemic”.

Panelists for the third session were Madhvi Chaudhary – independent consultant; Atreyi Goswami – Creator and Main Communicator at Atviya; Mansi Sheth – Group Leader at Veritas Reputation PR; and Archana V – Communications and Business Partner Engagement at Dunnhumb. Ruchika Jha from exchange4media moderated the session.

The discussion started when Jha asked if the PR professionals were ready to come back and physically join the workplace, as the offices have now started to reopen. To this, Sheth said, “I think the hybrid workspace is here to stay at least a year or two longer, as people have now started working from the office every other day, instead of working from the office. residence. So there is a lot of acceptance now among employees as well as in our industry. But the biggest challenge in moving from the hybrid model to the full five-day work model is that people are still working from remote locations. So there are certain challenges they encounter at home.

Archana V said: “We will never see 100% of our employees go back to normal where they arrive at a certain time and leave at a certain time. At Dunnhumb, we talk about the future ways of working and we tell ourselves that it will last a year. The same is going to be the way we work in the future, and if I’m just talking about how easy or efficient businesses are to do that, it will depend on how businesses cater to different needs.

Speaking about how young talent contributes to the workspace as they are more responsive to the latest technology and more innovative, Goswami said, “When the pandemic hit, adapting to the hybrid working model was new to all of us. But I was skeptical. For me it had to be this on-the-job training and then I started working with people who were working remotely. I have worked with a lot of interns and also with people who have been in it for very few years. I think the deviation is due to the fact that they are not active. Somewhere experience also teaches you work-life balance. When you are working remotely there are different kinds of challenges like taking care of the family and then you have meetings. So what I believe is, yes the younger people who join us are more tech-savvy, but I think we’ve realized that this is the new normal and we can’t do without it. ‘a zoom. I think the whole learning landscape has changed for the better, but it is very important that we favor the teaching mechanisms in such a way as to develop new skills.

“Covid has undoubtedly increased the demand for technology and spawned software development and skilled IT jobs. I would say I have worked for many edtech clients who have offered apprenticeship courses that provide industry focused skills to freshly graduates so that they do not have to deal with training sessions when ‘they join a company. So they already have the skills they need to perform and they can excel from day one by joining the company. It really gave a boost to graduates looking for jobs because the gap between demand and supply was huge and these edtech start-ups really worked hard to close that gap and they are doing really well. As I have worked with juniors, I have seen that these young talents bring a lot of freshness with them and they bring a different perspective of thinking for companies. Chaudhary added.

The session ended with the question of how strong the recovery will be after Covid-19 for the PR and communications industry, to which Sheth said: “The industry is currently in a recovery process. . The two most important things for an organization besides training and learning after the pandemic are empathy and trust. Empathy towards your employees, colleagues, understanding of the situation given the challenges they face at home. I think these two will help organizations get back to normal because the real challenge of the pandemic is retention too. I think the most important thing for the growth of an organization is the employees, being empathetic to them and trusting them for the work that they do and I think these are the two skills necessary for the growth of any organization.

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