The Net Worth of Apprentice Star Karren Brady, Footballer Husband and Model Daughter
Karren Brady, who has been Lord Sugar’s trusted assistant on The Apprentice since 2009, has been dubbed ‘The First Lady of Football’ due to her success with West Ham United and Birmingham City.
Karren Brady has been Lord Sugar’s eyes and ears for over a decade – but there’s a bigger man in her life.
After Margaret Mountford stepped down as the business mogul’s trusted assistant in 2009, Karren became her right-hand man, having previously appeared on the 2007 Comic Relief Special and as an interviewer.
Often dubbed ‘the first lady of football’, Karren became Birmingham City chief executive in 1993 aged just 23 and helped turn the club’s fortunes on and off the pitch.
In 2010, she was appointed vice-chairman of West Ham United by chairman David Gold and David Sullivan and was responsible for negotiating their move from Upton Park to the Olympic Stadium.
Football has always been a huge part of Karren’s life – having married former Birmingham City striker Paul Peschisolido in 1995.
The pair met during the Canadian footballer’s two-year spell at the club when Karen was chief executive, although there must have been some awkwardness when he was sold to another club.
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A bit of a journeyman, Peschisolido played for 10 differentiation teams in England, including Stoke City, Fulham, Sheffield United and Derby County.
After retiring in 2008, the Canada international became manager of Burton Albion for three years and came close to signing Leicester hero Jamie Vardy during his tenure.
Karren gave birth to their first child, daughter Sophia, in 1996 and returned to work three days later.
It’s something she later admitted she “deeply regrets” and instead took six weeks off after the birth of their son Paolo.
Sophia, 25, studied film and television at the University of Nottingham before finding a job at fashion company Arcadia, which owns Topshop and Topman.
There she landed her first modeling jobs and appeared in a number of glamorous campaigns for the brand and built a significant social media profile.
The model and influencer, who posed for a number of cheeky snaps in skimpy underwear sets, revealed her mum approved of scantily clad snaps.
Speaking to her Instagram followers in a Q&A, Sophia said: “She takes some of my pictures for me (not all the time as she’s busy) and I send her every picture I post in advance to get their opinion on what to publish.
“She’s very proud of me and cheers me on. She’s the best. Blessed with the best parents!!”
In July last year, Karren opened up about her unsuccessful pleas to convince her children to have the coronavirus vaccine.
Writing in his column in The sun , The Apprentice star has revealed that her two young children “adamantly refuse” to consider getting vaccinated – despite her best efforts to convince them otherwise.
“They think people under 30 will get blood clots if they take AstraZeneca or heart problems if they have the Pfizer, fertility issues, periods and pretty much anything they’ve read that could happen to 0.000001% of people vaccinated,” she explained while discussing why her children are skeptical.
“But this fear is based on rumours, not reliable evidence,” added Karren, who received the vaccine herself.
She then explained how she had tried to make the positive case for the vaccine but to no avail.
“But even if I can present all the evidence, there’s not much a mother of two young adults can do to get them to do something they don’t want.”
During a routine medical examination in 2006, doctors discovered that Karren had a life-threatening brain aneurysm.
Doctors told her it was a miracle that she survived the birth of her two children and that she had a 30% chance of dying from the disease at the time.
“I had a routine full body checkup as part of a checkup and the next day I received a call from the company saying, ‘We are sorry to inform you that you have a brain aneurysm. ‘” Brady recalled.
“They wanted me to see a specialist the next day, so I thought maybe it was something really serious – and of course it was, and I needed to have an operation.”
Doctors had to act because an artery appeared to be about to burst, so Karren underwent six hours of urgent neurosurgery to save her life.
Karren added: “There was a good chance I wouldn’t wake up from the operation and I remember my grandmother saying, ‘You can’t die before your mother’.
“It was really the complications of the surgery in terms of stroke and disability that were the concern.
“I had no obvious signs of illness and was perfectly fine on the outside and didn’t want to worry people so I emailed the club saying, ‘I’m going to have brain surgery. and I’ll see you in a few weeks’, and luckily I did.”
Karren began her career working at advertising agency Saatchi & Saatchi after she was rejected for a college journalism course.
A year later, she joined the London Broadcasting Company and targeted advertising for publisher David Sullivan, owner of the Daily Sport and Sunday Sport.
After Sullivan spent over £2,000,000 on advertising in six months, he was so impressed he offered Brady a job at Sport Newspapers and she became one of his managers at age 20.
It was around this time that she spotted the sale of Birmingham City and persuaded it to buy the football club and leave it to her, which she did as chief executive aged just 23.
Brady’s interests extend beyond the pitch as she is also a senior non-executive director at Simon Cowell’s Syco Entertainment and is on the board of directors of Taveta Investments Ltd. with Sir Philip Green .
She also shares her business expertise in her column with The Sun newspaper and has also published four books including two novels with her latest title, Strong Woman listed as a Sunday Times bestseller.
In 2014, Karen became a lifetime Tory peer in the House of Lords and was later created Baroness Brady of Knightsbridge.
She was also appointed a Commander of the Order of the British Empire (CBE) in 2014 for her services to entrepreneurship and businesswomen.
According to Spears, Karren has an estimated current net worth of around £85million.
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